Cradle to Cradle Design (sometimes abbreviated to C2C, or Cradle 2 Cradle, or in some circles referred to as regenerative) is a biomimetic approach to the design of systems.


It models human industry on nature's processes in which materials are viewed as nutrients circulating in healthy, safe metabolisms. It suggests that industry must protect and enrich ecosystems and nature's biological metabolism while also maintaining safe, productive technical metabolism for the high-quality use and circulation of organic and synthetic materials.


Put simply, it is a holistic economic, industrial and social framework that seeks to create systems that are not just efficient but essentially waste free.


The model in its broadest sense is not limited to industrial design and manufacturing; it can be applied to many different aspects of human civilization such as urban environments, buildings, economics and social systems.


The term 'C2C Certification' is a protected term of the McDonough Braungart Design Chemistry (MBDC) consultants. It is a proprietary system of certification.


The phrase "Cradle to Cradle" itself was coined by Walter R. Stahel in the 1970s, and the current model is based on a system of "lifecycle development" initiated by Michael Braungart and colleagues at the Environmental Protection Encouragement Agency (EPEA) in the 1990s and explored through the publication A Technical Framework for Life-Cycle Assessment.


In partnership with Braungart, William McDonough released the publication Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effective manifesto for Cradle to Cradle Design that gives specific details of how to achieve the model.


The model has been implemented by a number of companies, organisations and governments around the world, predominantly in the European Union, China and the United States. Cradle to Cradle has also been the subject matter of many documentary films, including the critically acclaimed Waste=Food.


Waste = Food (An inspiring documentary on the Cradle to Cradle design concept)


Please visit Google Video and type in Waste = Food, it is 49 minutes documentary film, it is so inspiring. If you can not sleep, you can just review it. 


"An inspiring documentary on the Cradle to Cradle design concept of the chemist Michael Braungart and the architect William McDonough. Winner of the Silver Dragon at the Beijing International Science Film Festival 2006.


OUTLINE: Man is the only creature that produces landfills. Natural resources are being depleted on a rapid scale while production and consumption are rising in nations like China and India.


The waste production world wide is enormous and if we do not do anything we will soon have turned all our resources into one big messy landfill.


But there is hope. The German chemist, Michael Braungart, and the American designer-architect William McDonough are fundamentally changing the way we produce and build.


If waste would become food for the biosphere or the technosphere (all the technical products we make), production and consumption could become beneficial for the planet.


A design and production concept that they call Cradle to Cradle. A concept that is seen as the next industrial revolution.


• Design every product in such a way that at the end of its lifecycle the component materials become a new resource.


• Design buildings in such a way that they produce energy and become a friend to the environment.


Large companies like Ford and Nike are working with McDonough and Braungart to change their production facilities and their products.


They realize that economically seen waste is destruction of capital.


You make something with no value.


Based on their ideas the Chinese government is working towards a circular economy where Waste = Food. An amazing story that will definitely change your way of thinking about production and consumption.


Director Rob van Hattum Research Gijs Meijer Swantee Production Karin Spiegel en Madeleine Somer Editors in Chief Doke Romeijn en Frank Wiering © VPRO 2006 http://www.vpro.nl/programma/tegenlicht/afleveringen/36632706/« "

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